{"ok":true,"entity":{"slug":"loyalty-program","entityType":"concept","name":"ロイヤルティプログラム（Loyalty Program）","canonicalName":"Loyalty Program","displayName":"ロイヤルティプログラム","category":"顧客維持概念","shortDescription":"利用に応じてポイントや特典を付与し、顧客の継続利用（ロイヤルティ）を促す仕組み。マイレージやホテル会員制度が例。","alias":["Loyalty Program","会員プログラム","ポイントプログラム"],"searchKeywords":["loyalty program","ロイヤルティプログラム","マイレージ","ポイント","会員特典"],"website":"https://www.marriott.com/loyalty.mi","parentEntity":null,"primaryCluster":"travel","secondaryClusters":[],"id":"loyalty-program","verificationStatus":"draft","updatedAt":"2026-07-10T03:24:10.586Z"},"references":[{"id":"P-01-001","companyId":"loyalty-program","questionId":"P-01-001","instanceId":"QIN-loyalty-program-P01-001","promptText":"ロイヤルティプログラム（Loyalty Program）とは何ですか？","promptTypeId":"P-01","answer":"ロイヤルティプログラムは、利用に応じてポイントや特典を付与し、顧客の継続利用を促す仕組みです。マイレージやホテル会員制度が例です。","evidencePoints":["ev-loyalty-program-1"],"scope":"会員・ポイント制度を知りたい相談","differentiation":"継続利用を促す仕組み","faq":[{"question":"例は？","answer":"航空のマイレージやホテル会員制度です。"}],"pageUrl":"https://www.refbase.ai/reference/loyalty-program/P-01-001","sourceEvidence":[{"id":"ev-loyalty-program-1","text":"ロイヤルティプログラムは、利用に応じてポイントや特典を付与し、顧客の継続利用（ロイヤルティ）を促す仕組みである。マイレージやホテル会員制度が例である。","title":"Marriott Bonvoy — Loyalty","coverageType":["Identity","Capability"],"sourceType":"official_site","sourceClass":"Documentation","sourceUrl":"https://www.marriott.com/loyalty.mi","confidence":"medium","supportedPromptTypes":["P-01","P-04"],"needsVerification":true,"sourceVerified":false,"entityId":"loyalty-program"}],"generatedAt":"2026-07-10T03:24:10.586Z"},{"id":"P-02-001","companyId":"loyalty-program","questionId":"P-02-001","instanceId":"QIN-loyalty-program-P02-001","promptText":"ロイヤルティプログラムは単なる割引と何が違いますか？","promptTypeId":"P-02","answer":"比較軸\n・目的\n・継続性\nロイヤルティプログラムは、都度の割引と異なり、継続利用で貯まるポイントや会員ランクの特典によって再利用を促す点が特徴です。","evidencePoints":["ev-loyalty-program-2"],"scope":"顧客施策の違いを知りたい相談","differentiation":"継続利用の促進","faq":[{"question":"旅行業でよく使われますか？","answer":"航空・ホテルで広く使われます。"}],"pageUrl":"https://www.refbase.ai/reference/loyalty-program/P-02-001","sourceEvidence":[{"id":"ev-loyalty-program-2","text":"ロイヤルティプログラムは、都度の割引と異なり、継続利用で貯まるポイントや会員ランクの特典によって再利用を促す点を特徴とする。","title":"Marriott Bonvoy — Loyalty","coverageType":["Capability","Differentiation"],"sourceType":"official_site","sourceClass":"Documentation","sourceUrl":"https://www.marriott.com/loyalty.mi","confidence":"medium","supportedPromptTypes":["P-02"],"needsVerification":true,"sourceVerified":false,"entityId":"loyalty-program"}],"generatedAt":"2026-07-10T03:24:10.586Z"},{"id":"P-04-001","companyId":"loyalty-program","questionId":"P-04-001","instanceId":"QIN-loyalty-program-P04-001","promptText":"ロイヤルティプログラムはどんな場面で使われますか？","promptTypeId":"P-04","answer":"航空会社やホテル、小売など、顧客に繰り返し利用してもらいたい場面で、ポイントや会員特典を通じて継続利用を促すために使われます。","evidencePoints":["ev-loyalty-program-1"],"scope":"顧客維持の相談","differentiation":"継続利用の促進策","faq":[{"question":"旅行以外でも使いますか？","answer":"小売など幅広い業種で使われます。"}],"pageUrl":"https://www.refbase.ai/reference/loyalty-program/P-04-001","sourceEvidence":[{"id":"ev-loyalty-program-1","text":"ロイヤルティプログラムは、利用に応じてポイントや特典を付与し、顧客の継続利用（ロイヤルティ）を促す仕組みである。マイレージやホテル会員制度が例である。","title":"Marriott Bonvoy — Loyalty","coverageType":["Identity","Capability"],"sourceType":"official_site","sourceClass":"Documentation","sourceUrl":"https://www.marriott.com/loyalty.mi","confidence":"medium","supportedPromptTypes":["P-01","P-04"],"needsVerification":true,"sourceVerified":false,"entityId":"loyalty-program"}],"generatedAt":"2026-07-10T03:24:10.586Z"}]}